FourthWall Media said it has hired two executives, both with familiarity with the cable industry.
Anton Fedorov is the company's new vice president of iTV sales and Charlie Barnes is its senior vice president of product strategy and management.
Prior to joining FourthWall, Fedorov was with Concurrent, in business development media solutions and advertising solutions. Earlier he had been at Comcast Spotlight.
At FourthWall, he will be responsible for selling the EBIF Platform, Ad Widgets and TV Widgets applications and FourthWall's media measurement technologies to the cable industry.
Previously, Barnes had been vice president of product development at Insight Communications. At FourthWall, he will be responsible for defining product strategy and managing the development of products from their business owners to delivery to the ops team.