Cox tunes in bilingual tier in Va.
Cox Communications is offering a bilingual tier to its customers in Fairfax County and Fredericksburg, Va., for $44.99 a month.
Cox's "El Mix" tier features 209 English and Spanish language channels including: CNN en Espanol, Discovery en Espanol, ESPN Deportes, GolTV, MTV TR3S, NickToons, Canal Sur, Galavision, Telemundo and EWTN Espanol.
"'El Mix' is a unique package that caters to the growing population of multi-generational, multi-lingual Hispanic households in Cox's service areas," said Jonathan Freeland, vice president of marketing for Cox Virginia.
"Cox services a large number of Hispanic households in the Northern Virginia market. This is an incredibly important audience for us, and we are so pleased to offer this option, which meets the needs of all members in a bilingual household through a mix of English mainstream channels and popular regional Mexican and Latin American channels in Spanish," continued Freeland.
In addition to the Spanish language programming, El Mix includes English channels such as Discovery Channel, Disney Channel, MTV, Nickelodeon and Fox Soccer Channel, among others.
The tier also offers access to on-demand programming, including a large number in Spanish.
Last year, Comcast started offering more Hispanic programming in some of its larger markets as it sought approval for its controlling interest in NBC Universal.