Charter Media, the advertising sales division of Charter Communications, has deployed broadcast servers for long-form advertising from TelVue in its Los Angeles market.
Charter is using TelVue's HyperCaster IP broadcast servers, which allowed it to consolidate its infomercial servicing from multiple headend locations to its regional fiber-fed facility.
The end result reduced both capital and operational costs by delivering multiple long-form infomercial channels from each HyperCaster server. TelVue's HyperCaster broadcast servers are being used to provide seven channels to more than 380,000 customers in the Los Angeles market.
"There are many efficiencies Charter gains from this regional consolidation, but the most important benefits are experienced by our advertising clients," said Clint Blackburn, manager of digital encoding for Charter Media. "With Charter Media's new technology, our clients' advertisements and infomercials have speed to market advantage and great brand visibility."
TelVue said its HyperCaster multichannel IP broadcast servers provide local origination, leased access (LO/LA) and long-form video services supporting up to 20 channels in a three-rack unit server box.
Another benefit to the server is its IP origination capability, which reduces operator capital costs by eliminating the need for real-time encoders to deliver long-form advertisements and other LO/LA channels.
The HyperCaster's interoperability with popular campaign managers, including OpenTV's EclipsePlus, enabled Charter to achieve automated inventory management for long-form advertisements from a single database, according to TelVue.