Adobe, thePlatform strengthen alliance

Tue, 01/25/2011 - 7:05am
Mike Robuck

Comcast-owned thePlatform and Adobe Systems have expanded their long-term support for their joint video publishing customers by adding several enhancements via the Adobe Flash Platform.

The two companies will integrate the Platform's mpx video management system with the Adobe Flash Platform by using Adobe Flash Access software, which enables content protection and monetization for online video, HTTP dynamic streaming for expanded content delivery options, and a simplified video management interface.

According to the two companies, the end result for video publishers is a simplified video management interface that provides a complete toolset to publish secure premium video online and to mobile devices.

"People are clamoring to watch content on their favorite device, whenever and wherever they want," said Ian Blaine, CEO of thePlatform. "However, media companies have to enforce content rights, business polices and monetization models, while making it appear seamless to consumers. Adobe is a global leader in online video, and our new alliance will deliver a comprehensive set of tools to address the issues and opportunities facing our mutual customers."

By leveraging thePlatform's video management system, publishers using Flash Access can take advantage of new integrated features that provide a robust and flexible solution for protecting premium content that supports a variety of business models, including video-on-demand, subscription, electronic sell-through and rental.

Integrated with HTTP dynamic streaming, the combined offering also adapts the delivery to the available bandwidth on a given device.

The collaboration also includes integration with thePlatform's mpx video management and publishing system so customers can use the Open Source Media Framework (OSMF) with thePlatform's Feeds Service to deliver video into various playback environments.


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