Synacor to authorize HBO broadband customers
Home Box Office has signed an agreement with Synacor to provide integration services for HBO Go and Max Go, the company's services to transmit HBO and Cinemax programming via broadband directly and on-demand to any customer with a subscription to either channel through any MVPD.
Synacor is charged with working with its affiliate partners that distribute HBO to integrate backend ID management technology, including billing systems integration, authentication and entitlement services.
Programming content includes HBO original series, films, miniseries and documentaries; HBO sports and box office hits; and Hollywood blockbusters, indies, cult favorites and Max After Dark series on Cinemax. In addition, the services include exclusive and bonus materials, soundtracks and cast information.
"We are excited to help accelerate deployment of HBO Go and Max Go to millions of online consumers nationwide," said Ron Frankel, CEO of Synacor. "Together with HBO, we are creating a new generation of media consumption, in which subscribers can watch premium programming on-demand."