ESPN has snapped up almost all of the intellectual property of Cablevision subsidiary PVI Virtual Media Services for an undisclosed sum.
ESPN said it would retain substantially most of Lawrenceville, N.J.-based PVI's staff of engineers.
With the deal, ESPN will hold the rights to substantially all of PVI's intellectual property that relates to virtual insertion, player tracking and iTV applications, as well as 3-D graphics development. In addition, certain rights to PVI's technology were separately sold to an unnamed third party.
"This is another acquisition that augments ESPN's leadership position in innovation and technology development," said Chuck Pagano, executive vice president of ESPN technology. "PVI has developed some of the television industry's leading virtual content, and now the addition of their engineering team will help ESPN continue to invent ground-breaking production enhancements for our fans."
PVI's patented technology allows broadcast, cable and broadband networks to insert computer-generated images into live or pre-recorded video broadcasts of events, sports contests and other television programming.