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Time Warner Cable gears up for Look Back launches

Mon, 11/08/2010 - 7:35am
Mike Robuck

Time Warner Cable's Look Back service is getting out of the starting blocks with multiple deployments scheduled across the nation for the service that allows subscribers to watch shows that they missed.

Look Back has been in the works for years and follows in the wake of Time Warner Cable's Start Over service. While Start Over, which was first launched in Columbia, S.C., in 2005, allows viewers to restart a show in progress the same day it airs, Look Back provides a three-day viewing window of opportunity once a program has aired. Time Warner also offers some of the same shows in its on-demand service, which are generally available one to eight days after the original air time.

Time Warner Cable said Look Back, which is free to the cable operator's digital subscribers, would launch with 24 channels in both HD and SD formats.

After completing market trials in several cities, the company is launching Look Back in multiple areas, including New York, New England, North Carolina, South Carolina, Ohio, Wisconsin and parts of Texas.

"Look Back gives customers the ability to further time-shift and achieve more control over the programming they want to watch," stated Melinda Witmer, executive vice president and chief programming officer for Time Warner Cable. "There is no need to set a DVR and no worries about getting special equipment. Look Back is easy, fast and simple for all of us with busy schedules."

Bright House Networks, which works in tandem with Time Warner Cable on many initiatives, launched Look Back late last month in its Tampa Bay and Orlando systems.

The 24 networks that are providing shows for Look Back include ABC, NBC, A&E, ABC Family, Animal Planet, Biography, Bravo, CNBC, Discovery Network, Discovery Science, Disney Channel, Disney XD, Food Network, History Channel, History International, ID Discovery, MSNBC, Planet Green, SyFy, TLC, USA, and various Showtime and Starz offerings.

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