Cablevision Systems announced that interactive games from ActiveVideo's Tag Games unit will be available free to its iO TV customers.
The games can be played alone or against other iO customers. Customers can use their remote controls to play.
The games will start out ad-free, but eventually Cablevision will start using them as yet another vehicle for advertising.
The initial lineup of 17 games features well-known titles and games, including Bejeweled 2, Sudoku and Bob the Builder.
Cablevision has been innovating with new features such as its PC to TV Media Relay, a means of taking content coming into the PC and forwarding it on a video channel to the user's television.