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Azuki intros box for wireless OTT

Tue, 11/02/2010 - 8:20am
Brian Santo

Azuki Systems is introducing a new box that could be used by any service provider or any content owner to deliver OTT video to any mobile device.

The Azuki 5110 Appliance connects to any content delivery network (CDN) as the source of video, but then it handles just about everything else needed to deliver video over any wireless connection (cellular, or cable or telco Wi-Fi, for example).

That includes:

  • Content ingest and preparation
  • Adaptive bitrate streaming
  • Digital rights management (DRM)
  • User state management and session shifting
  • Support for both mobile app and mobile Web content delivery

The box is modular in performance if not in construction, so that they can be stacked and so the user can have the box configured to do any combination of functions.

If, for example, a user already has transcoding assets in place, that facility can be turned off in the Azuki box, which can then be configured to work with the transcoding equipment in place, CTO Raj Nair explained.

Further, when scaling up, and Azuki boxes are being stacked, it can be more efficient to have one set of boxes handle a single function – DRM support, say – while another set of boxes handles another single function – adaptive bitrate streaming, for example – Nair said.

The box supports nearly any DRM. An MSO, for example, might have negotiated rights with an HBO or a Showtime, but those rights might extend only to the MSO's footprint, or maybe only to the MSO's subscribers' homes.

"Whatever licenses our customer has agreed to, we can help them enforce them," said CEO John Clancy. Or the system could help the MSO extend those rights beyond whatever geographical restrictions it might have, he noted.

The company has an application that can be "skinned" – modified and branded – that allows any video provider to enable subscribers to gain access to content. Clancy and Nair believe that app is unique and makes the system much easier to use than anything that might be competitive.

Of course, anyone could use it to get in competition with any multichannel video programming distributor, but MVPDs could use it, too, to fend off competition.

"You have to be part of the solution or you're part of the problem," Clancy observed.

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