Avail-TVN said it is now ready to provide 3-D video-on-demand to all comers now that it has its first customer, Verizon, up and running.
The company promised to make 3-D events and 3-D linear channels available starting sometime next year.
Back in April, Verizon announced it would have 3-D content on-demand through its FiOS service by year's end; it began delivering today, courtesy of Avail-TVN's service.
Avail-TVN is now making 3-D VOD available to other providers with the promise that the service does not require any additional equipment or upgrades to existing equipment – "only minor over-the-air (OTA) software updates are required for set-top boxes," the company said.
Avail-TVN said it is using frame-compatible stereoscopic compression to transmit 3-D files at the same rate and with the same bandwidth requirements as 2-D HD. Titles are available in both MPEG-2 and MPEG-4.
Retail prices of 3-D movies are generally $1.00 to $2.50 more than HD titles, Avail-TVN said. The number of new release and library VOD movies available in 3-D is expected to grow significantly in 2011 as the base of 3-D TV sets expands.
Doug Sylvester, chief strategy officer at Avail-TVN, said, "Avail-TVN's investment in its next-generation platform is enabling us to commercialize a scalable service that allows our customers to meet growing consumer demand for 3-D."