Xfinity and beyond: Comcast's TV Everywhere service goes nationwide

Mon, 10/25/2010 - 8:59am
Mike Robuck

Today, Comcast announced the nationwide rollout of its TV Everywhere service, which included some new features.

Xfinity TV, which is available for free to Comcast's digital customers, now offers close to 150,000 online video choices from 90 television and movie partners, including HBO, Showtime, Cinemax, Starz and Encore.

"Bolstered by the best content from top programmers and rich tools to help personalize your TV viewing experience, we've created a destination that enables customers to watch, find and manage their favorite shows and movies anytime, anywhere," said Matt Strauss, senior vice president and general manager of Comcast Interactive Media. "But we're not stopping there – in the coming weeks, Comcast will bring even more content, functionality and ease-of-use into Xfinity TV."

Comcast subscribers can watch the content outside of the cable operator's footprint through an Internet connection. By using the "My TV" online feature, the service allows customers to remotely program their DVRs and search on-demand listings. While Xfinity TV is primarily aimed at sending videos to PCs, the remote DVR and on-demand search functions carry over to mobile devices.

In the coming months, Comcast said its customers could access personalized shows and movies based on their entertainment preferences and recommendations.

In addition, a new "My TV" feature allows customers to personalize their viewing options, manage and prioritize their DVR TV series, and catalog their favorite TV shows and movies in one centralized "watchlist," which will keep them updated when the shows they want to watch are available. Customers can also now share the videos they are watching via social media networks.

Comcast re-branded its On Demand Online TV Everywhere service as Fancast Xfinity in December. In February, the nation's largest cable operator said it would use the Xfinity branding for all of its services.

Comcast has been rolling the Xfinity name into various markets throughout the year and usually includes additional HD programming or its AnyRoom DVR service in those areas. The cable operator has also been busy launching its Xfinity DOCSIS 3.0 tiers, which it expects to have in 80 percent of its footprint by year's end.

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