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Suddenlink's 107 Mbps tier touches down in Lubbock

Tue, 10/19/2010 - 8:20pm
Mike Robuck

Suddenlink's Max 107.0 wideband service went live yesterday in Lubbock and three other Texas communities.

The DOCSIS 3.0-based tier, which features up to 170 Mbps on the downstream and an upload speed of up to 5 Mbps, was also launched in Post, Shallowater and Wolfforth.

Suddenlink's 107 Mbps speed is the fastest wideband tier by a large cable operator in the United States, while Canada's Videotron has the top speed of 120 Mbps.

Suddenlink, the nation's seventh-largest cable operator, first rolled out Max 107.0 in Georgetown, Texas, in March, followed by Tyler, Texas, in May. The service is also available in the Austin suburbs of Leander and Pflugerville.

Max 107.0 went live in Amarillo and Tulia, Texas, in June, as well as in communities in Ohio and West Virginia, including Point Pleasant, Ripley, Ravenswood, Gallipolis and Pomero.

In previous deployments, Max 107.0 was priced at $120 per month as a standalone service and $107 per month as part of a bundled package.

Suddenlink also has Max 50.0 (50 Mbps down/3 Mbps up) and Max 36.0 (36 Mbps/2 Mbps) DOCSIS 3.0 tiers, although the latter is an interim speed until the faster tiers can be deployed in those areas.

Max 50.0 costs $110 per month a la carte and $100 as part of a bundle, while Max 36.0 costs $75 per month a la carte and $65 bundled.

The DOCSIS 3.0 tiers are the result of Suddenlink's "Project Imagine," which calls for approximately $350 million of capital investments nationwide through 2012, above and beyond the company's traditional capital spending levels. In addition to the DOCSIS 3.0 tiers, Project Imagine's roadmap also includes more HD choices, expanded digital phone service and more VOD offerings.

Suddenlink's goal is to have DOCSIS 3.0 available across 75 percent of its footprint by year's end. Once Project Imagine is completed over the next two years, Suddenlink expects to have DOCSIS 3.0 in 90 percent of its footprint.

As part of the Project Imagine investment plan, Suddenlink in July completed a conversion to an all-digital TV lineup in the same Lubbock-area communities.

Upon completion of the digital project, Suddenlink added more HDTV channels to its local lineup and has recently added NFL Network HD and NFL RedZone HD.

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