Bridgevine builds strategic relationship with Cox for marketing

Tue, 10/26/2010 - 8:30am
Mike Robuck
Bridgevine announced today that it has signed a strategic relationship agreement with Cox Communications to bolster the cable operator's online marketing and retail efforts.

With the Cox deal in hand, Bridgevine said its technology is now in use by seven of the top MSOs in the nation. Financial terms of the deal weren't released.

As an external lead generation engine, Bridgevine's goal is to deliver incremental, high-quality customers with a strong activation rate.

Bridgevine uses its proprietary network of "e-tail sites" and marketing programs to bundle its partners' catalog of products, connect consumers with offers and generate order acquisition.

"Adding Cox Communications to our portfolio fuels Bridgevine's already strong growth, supporting our industry-leading marketing optimization and comparison shopping service for home and digital services," says Mickey Smith, president and chief operating officer at Bridgevine. "Not only do we now service almost the entire U.S. cable market, but we provide consumers and distribution affiliates with a more diverse menu of services. We are thrilled to welcome Cox and believe this relationship speaks to the quality and reliability of our services, while fueling the continued growth and success of Bridgevine."

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