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Cox gettin' Digi with social networking

Thu, 09/02/2010 - 8:50am
Mike Robuck

Cox Communications' Arizona system is the forerunner for a new Facebook application called "Digi's Summer Vacation" that allows customers to upload their photos onto a series of summer vacation scenes.

The summer scenes feature Digi, which is a mini-robot that serves as Cox's mascot. The interactive app lets Cox's Arizona subscribers upload images of their faces, as well as their friends, on the bodies of characters such as volleyball players, skydivers and beach bums.

Digi Digs FacebookAfter the photos of heads are uploaded onto the bodies, users can then save the scenes to their Facebook photo galleries and publish them to their walls with captions.

Customers who use the app can qualify to win a year of free cable, Internet and phone, as well as one of five vacations at Loews Ventana Canyon in Tucson, $5,000 in "Digi Dollars" or one of 500 Digi plush dolls.

With more than 24,000 fans, Cox Arizona said it has the most active Fan Page out all of the Cox systems nationwide.

"Social media has become a very important piece of our marketing mix," said Ivan Johnson, vice president of community relations and televideo-Cox Arizona, and the primary voice for Cox Arizona's social media tools. "We have done a good job of building up our Facebook fan base over the last year, and now it's time to encourage more interaction with our brand online by launching the Digi's Summer Vacation app."

Throughout September, Cox Arizona plans to release a total of eight scenes, with prize giveaways along the way.

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