Comcast is shifting into overdrive with the recent launch of more Latino channels in Washington, D.C., Richmond, Va., and Baltimore.
The nation's largest cable provider added 30 new Hispanic channels to its MultiLatino tier in Washington, while Baltimore and Richmond each added 35.
The additions included Gran Cine, HTV Musica, La Familia, Mexicanal, TeleFormula and TVE. The networks are being rolled out as part of Comcast's recently introduced MultiLatino packages, which currently deliver a selection of more than 50 Hispanic channels to area customers, along with a choice of English networks, video-on-demand and triple-play bundles.
In the Washington area, the new Hispanic networks are now available to customers in the District of Columbia, as well as in Frederick, Montgomery and Prince George's counties in Maryland and Loudoun County and Reston in Virginia.
In addition to Richmond, the additional channels are available in Goochland, Hanover, Henrico, Louisa and Powhatan counties in Virginia.
Aside from the city of Baltimore, the new Hispanic channels are also available in Baltimore County.
Last month, Comcast added more than 20 new Latino networks in the Philadelphia area and parts of New Jersey.
"Comcast is dedicated to offering information and entertainment options that reflect the diverse interests of our growing Hispanic audience," said Fred Graffam, regional senior vice president for Comcast. "Comcast's MultiLatino packages reflect our commitment to connecting customers with what's important in their lives and offer the programming options, choice and value that they expect from Comcast."
In addition to launching the new channels, Comcast said it has also increased its On Demand Dual Audio offering – in English and Spanish – with a goal of offering most new, major box office releases in both languages moving forward.
The Hispanic network additions were the result of Comcast's analog-to-digital project, known internally as "Project Cavalry," that has reclaimed bandwidth for additional services and more channel choices.
Comcast's goal is to have Project Cavalry wrapped up in 80 percent of its systems nationwide by the end of this year.
The new Hispanic offerings came under Comcast's Xfinity branding effort that was announced earlier this year.