SeaChange's On Demand Group, HBO offer mobile SVOD in Italy
SeaChange's On Demand Group has joined forces with HBO to provision a mobile TV subscription video-on-demand (SVOD) service in Italy.
"TV: On Demand," the SVOD service, which is the first of its kind in Italy, launched on 3 Italia's 3G phones.
Under the terms of the deal, 3 Italia SVOD subscribers will be able to watch episodes of HBO hit series, including "The Sopranos," "Sex and the City" and "Curb Your Enthusiasm."
TV: On Demand is operated by On Demand Group and was designed in response to the desires of 3 Italia's subscribers. With a monthly subscription, users of the service have full trick play functionalities, including the ability to pause, resume, fast-forward, rewind and watch programs over again.
"We're very pleased to bring one of the world's premier television network's programs to mobile consumers in Italy,' said Tony Kelly, CEO of On Demand Group. "HBO's arrival on TV: On Demand demonstrates the tremendous potential for fully managed on-demand services that offer full control to subscribers however they choose to watch."