Hulu is testing the waters on a fall initial public offering that could value the company at more than $2 billion.
The New York Times reported yesterday that Hulu is considering an IPO. A story today by Bloomberg.com said Hulu has been in talks with investment banks in regard to going public.
Hulu got its start in 2007 with General Electric's NBC Universal and News Corp.'s Fox as its initial co-founders. Walt Disney and Providence Equity Partners are also part of the Hulu joint venture, and Comcast could join their ranks once its merger with NBC Universal is completed later this year.
Hulu started out with an ad-based revenue model, but earlier this year it launched a paid subscription service, called Hulu Plus, for $9.99 a month.