Best Buy has signed on to use digital rights management (DRM) and video optimization from Widevine for the Insignia devices it sells in stores.
With Widevine as a preferred provider, the company's video optimization and DRM technologies will allow content owners and service providers to deliver content directly to Insignia devices in an over-the-top or TV Everywhere environment.
Insignia devices at Best Buy include televisions, Blu-ray players and media players.
"We are excited to include Widevine's technology in our Insignia products," said Patrick McGinnis, director of exclusive brands for Best Buy. "We always strive to provide our customers with the best possible solution. The customer experience delivered through Widevine's video optimization platform will ensure that we not only give our customers a high-quality device, but also a pleasant viewing experience, no matter what media they are viewing on their device."
Insignia devices that include Widevine's software platform are slated to start shipping in the third quarter of this year.
CinemaNow, Best Buy's new digital video service, uses Widevine technology to deliver video directly to Internet-connectable devices from Insignia and other brands.
Seattle-based Widevine's investors include Charter Ventures, Cisco Systems, Liberty Global and Samsung Ventures America.