Atlantic Broadband picks CSG for promo offers
Atlantic Broadband, the 15th-largest cable operator in the nation, has selected CSG Systems International to help it create and package promotional offers.
Atlantic Broadband has deployed CSG's Product Catalog and Offer Management solutions, which were designed to provide cable operators with tools that help them quickly introduce new product bundles, target promotional offers based on customer attributes, improve sales effectiveness and reduce call center handling times.
By leveraging both the Product Catalog and Offer Management capabilities, CSG said Atlantic Broadband can now improve how services are created, packaged, priced and offered to customers via any channel – from the call center to the Web to text and phone.
"Atlantic Broadband has set key goals for our use of these solutions, including having an easier way to manage product and pricing relationships, creating a better way for call center agents to quickly identify the best service bundles to offer customers and providing a better way for marketing teams to create offers that will be compelling to customers," said David Isenberg, senior vice president of products and business development at Atlantic Broadband. "Working with CSG, we have met these goals and have already begun to see positive results in our operations."