ActiveVideo won't have a new system at IBC, but it will aim its CloudTV platform at a specific target: cable system operators and service providers who haven't yet taken much advantage of the two-way capabilities of their networks.
ActiveVideo plans to show how CloudTV can enable an operator to offer differentiating on-demand and interactive services without, the company says, incurring the cost and service disruption of customer equipment and network upgrades.
The ActiveVideo CloudTV platform leverages VOD infrastructures or broadband connections to deliver Web-based applications to any digital set-top box, CI+-enabled television or broadband-connected CE device.
The demonstration will include the ability to:
- Use communication from customers' existing iPhones, other smartphones and Web-connected devices to the CloudTV platform to enable true, real-time interactive and on-demand services over one-way cable plant.
- Provide a uniform experience across any combination of one-way and two-way plant and STBs, CI+ televisions and Web-connected devices.
- Utilize ActiveVideo's iPhone Remote Control App to enable gesture-based interactivity, improved keyboarding and navigation, significantly improved search and discovery, and the ability to upload photos and intuitively control displays on the TV.
"The cost and time of upgrading networks and set-top devices are major impediments to the migration to such advanced services as VOD and interactive TV," said Ronald Brockmann, managing director of Europe for ActiveVideo Networks. "By providing solutions that deliver superior, next-generation experiences on existing networks and devices, we can enable operators and service providers to move quickly to gain competitive edges in these new market areas."