Cox snags Frost & Sullivan award
Cox Communications was named as Frost & Sullivan's 2010 North American Award for Price Performance Value Leadership.
Each year, Frost & Sullivan presents this award to the company that offers a product or service that best meets market and client needs. According to Frost & Sullivan, the award lauds the price competitiveness, features and ease of use of the service, as well as the customer service effectiveness of the recipient company.
Overall, Frost & Sullivan said Cox Communications offered the best video services in terms of price and performance.
"From its TV Starter package – with the monthly price of between $13 and $17.99 – to its top-of-the-line Advanced TV Premier package – Cox delivers a great service at a reasonable price," said Frost & Sullivan research analyst Gina Villanueva. "It also offers great features and service support at these prices, leading the competition in this ever-more-competitive market."
Frost & Sullivan cited Cox's DVR service that allows subscribers to record two shows at the same time. It also mentioned Cox's Caller ID on TV feature, which has been launched in some of Cox's footprint.
"Cox recognizes customers have different needs and wants from a video service provider. Some simply need an easy, affordable way to get popular TV channels, while others are looking for the latest technology and advanced features," stated David Pugliese, senior vice president of product marketing for Cox. "The combination of our reliable service, innovative features and ease of use combined with a competitive price has proven to be a winner – which is evidenced by this award."
Cox's Plus Package, with the new Trio guide that was designed with NDS, is expected to be available soon to the company's advanced tier subscribers. The Plus Package tier will make its debut in the cable operator's Orange County, Calif., system in the second quarter of this year, with the rest of Cox's footprint to follow by year's end.
Frost & Sullivan also cited Cox's customer support as another reason why it won the award this year.
"It is important for consumer communications providers to supply consumers with services that match their needs in order to compete in a vastly competitive industry – this sets them apart from their competitors and builds brand loyalty," Villanueva said. "Cox Communications has worked hard at delivering its customers the best service that fits their needs."