Broadband Briefs for July 7, 2010
• Mammoth boasts of milestones
By Brian Santo
Five-year-old Mammoth Networks announced having surpassed 21,000 DSLs on its network and having support for more than 160 service providers across the United States.
Mammoth is unique in that it interfaces with Qwest to provide reach to multiple remote DSLAMs in the field, unlike most private DSL providers who have a single DSLAM in each market, the company explained.
As a facilities-based aggregator of multiple data services onto one platform, the company combines Qwest DSL with T1s, DS3, OCn and GigE from multiple carriers to serve as a one-stop shop for full-service network connectivity and outsourcing. In addition, as Mammoth operates its own MUX, DACs, switches and routers, its service and engineering support team is able to fully troubleshoot connections within the Mammoth network to expedite any necessary action.
• Rentrak teams with Experian Simmons
By CED staff
Rentrak is giving its customers access to Experian Simmons' national and local consumer purchase propensity data via integration with Rentrak's TV Essentials and StationView Essentials services.
The combination of Experian Simmons' behavioral propensities with Rentrak's second-by-second viewing data sourced from 17 million televisions will improve the ability of advertisers to match their spots against programs that their target customers actually watch, the companies said.
"The integration of the Simmons National Consumer Study and SimmonsLocal with Rentrak's set-top box data provides performance-driven marketers with the insights about consumer behavior and attitudes that they need to effectively target and engage their core brand users and prospects," said Ken Wollenberg, general manager of Experian Simmons.