AT & T threatens to yank 'Mad Men' before season debut

Mon, 07/12/2010 - 8:40am
Mike Robuck

AT&T is starting to play hardball with Cablevision subsidiary Rainbow Media by threatening to pull AMC's popular "Mad Men" show off the air just prior to its season debut on July 25.

According to Rainbow Media, AMC, We TV and IFC could be pulled from AT&T's U-verse subscribers as part of the ongoing carriage fee dustup between the two.

On Friday, Rainbow Media issued a press release that outlined AT&T's threat to pull Rainbow's cable networks. A 14-day extension is slated to expire on Wednesday.

"It is troubling that AT&T is threatening to yank AMC, We TV and IFC and leave their customers without the hottest show on television, AMC's 'Mad Men,' just before the premiere of the new season," Rainbow Media wrote. "AT&T is acting in an aggressive manner that puts their corporate interests ahead of their customers. We are negotiating in good faith with AT&T and are hopeful that we can reach an agreement as soon as possible so that our viewers don't lose out."

More Broadband Direct 7/12/10:

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•  Sprint, Time Warner Cable add 4G markets
•  AT&T threatens to yank 'Mad Men' before season debut
•  Dish orbits another satellite
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•  Broadband Briefs for July 12, 2010

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