Suddenlink’s Max 107.0 blazes a trail into Amarillo, Tulia

Tue, 06/15/2010 - 8:45am
Mike Robuck

Chalk up two more DOCSIS 3.0-based deployments for Suddenlink with this week’s launch of its Max 107.0 tier in Amarillo and Tulia, Texas.

On Friday, Suddenlink rolled out Max 107.0, which has download speeds of up to 107 Mbps and upload speeds of up to 5 Mbps, in two counties in West Virginia and two counties in Ohio. The Ohio/West Virginia deployment included Point Pleasant, Ripley, Ravenswood, Gallipolis and Pomero.

Suddenlink’s 107 Mbps downstream speed is believed to be the fastest download speed available in the nation from a major cable operator. Suddenlink said more Max 107.0 launches are forthcoming this year.

Suddenlink’s Max 107.0 tier was first launched in Georgetown, Texas, on March 30 and then in Tyler, Texas, on May 18.

Other recent deployments of the Max 107.0 offering include the Austin, Texas, suburbs of Leander and Pflugerville. Max 107.0 cost $120 per month as a standalone service and $107 per month as part of a bundled package.

Suddenlink also has Max 50.0 (50 Mbps down/3 Mbps up) and Max 36.0 (36 Mbps/2 Mbps) DOCSIS 3.0 tiers, although the latter is an interim speed until the faster tiers can be deployed in those areas.

Max 50.0 costs $110 per month a la carte and $100 as part of a bundle, while Max 36.0 costs $75 per month a la carte and $65 bundled.

The DOCSIS 3.0 tiers are the result of Suddenlink’s “Project Imagine,” which calls for approximately $350 million of capital investments nationwide through 2012, above and beyond the company’s traditional capital spending levels. In addition to the DOCSIS 3.0 tiers, Project Imagine’s roadmap also includes more HD choices, expanded digital phone service and more VOD offerings.

As of last week, Suddenlink had stretched its DOCSIS 3.0 reach to 66 percent of its basic subscribers, which is up from 12 percent on June 30. Suddenlink’s goal is to have DOCSIS 3.0 available across 75 percent of its footprint by year’s end.

Once Project Imagine wraps up in two years, Suddenlink expects to have DOCSIS 3.0 in 90 percent of its footprint.

More Broadband Direct 6/15/10:
•  CED Blog: More on Cablevision’s purchase of Bresnan
•  Suddenlink's Max 107.0 blazes a trail into Amarillo, Tulia
•  Big happenings for home networking
•  Cable's spot sales operation will rep DirecTV too
•  Moto hire indicates smartphone-networks bridge
•  Bright House Networks hires Hord
•  Motorola fills out latest WiMAX CPE line
•  It's personal: TiVo offers customization tool for broadband TVs
•  Cox Media Virginia promotes Zagami
•  Sprint plans target 3G data roaming
•  Best Buy shoppers spend less than expected in Q1



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