Report: Hulu headed toward pay model, iPad, Xbox

Wed, 06/09/2010 - 8:25am
Mike Robuck

Hulu is reportedly gearing up for its pay subscription service, as well as making its content available to iPad and Microsoft Xbox users.

Microsoft’s Xbox features streaming content from Netflix.

News Corp., Walt Disney Co. and General Electric’s NBC Universal jointly own Hulu, but Comcast could become an owner if its merger with NBC Universal goes through.

Hulu has traditionally relied on its ad-supported model for revenue, but rumors of a subscription service have been swirling since late last year.

Reuters, citing unidentified sources, said Hulu would still allow access to some new episodes like Fox’s “Glee” free of charge, but it will institute a monthly subscription charge for older episodes and additional content.

The over-the-top (OTT) competition is heating up for streaming Internet video, but in addition to finding revenue streams, the OTT players face stiff competition from broadcasters’ Web portals and cable’s TV Everywhere offerings.

More Broadband Direct 6/09/10:
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•  SureWest preps for HD, 3-D, D3 with BigBand
•  Cheetah offers advanced video monitoring
•  Comcast/NBCU merger under congressional microscope
•  Report: Hulu headed toward pay model, iPad, Xbox
•  TiVo hits setback in patent dispute against Dish
•  AT&T, Shaw climb aboard the 3-D World Cup bandwagon
•  A-L can hit 100G on a single wavelength
•  Sprint botched early Evo sales report
•  Broadband Briefs for 06/09/10



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