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Comcast kicks up World Cup coverage with 3-D

Fri, 06/04/2010 - 8:40am
Mike Robuck

Comcast is gearing up for its World Cup coverage by not only showing every match live, but also by showing live games in 3-D with ESPN’s 3-D service.

The nation’s largest cable operator will also be serving up on-demand coverage of the matches the day after they originally air, as well as live online match coverage and World Cup-related news.

During The Cable Show last month in Los Angeles, Comcast became the first cable affiliate to sign on to deliver ESPN 3-D.

“The World Cup in 3-D is going to be an unforgettable viewing experience,” said Diana Kerekes, vice president of entertainment services for Comcast. “Regardless of time zones, 3-D or HD, our cross-platform coverage brings all the action to soccer fans however and whenever they want.”

  • Comcast will bring viewers the first World Cup matchup featuring host South Africa versus Mexico in 3-D from ESPN 3-D on June 11.
  • Other highlights of Comcast’s multiplatform coverage include:
  • Live games in SD and HD from ESPN and ABC with closed captioning
  • Live games available in Spanish via Univision in SD and HD
  • 50 live matches in Portuguese available from ESPN Deportes
  • All 64 World Cup matches on-demand the next day from ESPN and Univision on-demand
  • Online coverage at Comcast.net/worldcup, including: live games online at ESPN3 in six different languages; live games and replays in Spanish from Univision.com; news, scores and recaps in Spanish from Terra.com; and a digital calendar feature that reminds viewers of game times, channels and matchups through Comcast.net/smartzone.

Comcast said its World Cup coverage was part of the company’s Xfinity services, which include faster data speeds through DOCSIS 3.0 and more HD and on-demand choices.

Earlier this week, AT&T announced its cross-platform World Cup coverage with ESPN, but it didn’t include matches in 3-D.

More Broadband Direct 6/04/10:

•  Comcast kicks up World Cup coverage with 3-D
•  TWCBC hooks up school district with Metro Ethernet
•  Cogeco unleashes D3 in parts of Quebec
•  Cox Virginia promotes Allen to VP of operations
•  Dish makes its HD package free
•  Investor gets 2 seats on SeaChange board
•  Clyburn defends Title II net neutrality
•  Evo 4G hits stores
•  Report: The whole world isn't ready for LTE

 

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