AT & T amps up U-verse mosaic app

Wed, 06/30/2010 - 8:20am
Brian Santo

AT&T introduced a new version of its mosaic app for its U-verse TV customers. My Multiview now lets customers view up to four channels simultaneously – a main window with audio and up to three small windows with video only.

Subscribers can choose up to 55 channels to populate the My Multiview menu; channels can be swapped in and out. Viewers can tune to My Multiview to scroll through the picture-in-picture screens to choose which four channels to view.

My Multiview is customizable for each U-verse receiver in the home, the company said.

The original My Multiview apps were introduced in the fall of 2009; they included Sports Multiview, Kids Multiview and News Multiview.

Separately, AT&T introduced a promotion that gives new U-verse TV customers a $25 monthly discount on U-verse TV packages for six months. U-verse TV packages with a DVR now start at $29 per month.

A demo is available on YouTube.

More Broadband Direct 6/30/10:

•  Interop moves cable closer to advanced advertising
•  Hulu launches subscription service across multiple devices
•  Detroit sues Comcast
•  Starz, Comcast ink new carriage agreement
•  AT&T amps up U-verse mosaic app
•  Shaw posts healthy profit in Q3
•  Cisco to launch iPad-like tablet for office use
•  AdMob: iPhone, Android grow mobile Web usage
•  Broadband Briefs for June 30, 2010

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