AT & T, ESPN team up for multi-screen World Cup coverage

Wed, 06/02/2010 - 8:35am
Mike Robuck

AT&T and ESPN recently announced that they will be serving up live and on-demand World Cup soccer coverage on TVs, online and on mobile devices.

Specifically, AT&T announced its multi-screen delivery of ESPN coverage of the 2010 FIFA World Cup and exclusive U.S. Men’s National Team content on AT&T U-verse TV, at AT&T U-verse Online and on AT&T mobile phones.

AT&T also announced the launch of the 2010 FIFA World Cup app that lets its customers watch up to four ESPN channels featuring soccer matches or additional content on their TV screens at one time, including the ability to choose from six different languages.

The multi-view app lets views simultaneously watch ESPN, ESPN2 and ESPN Deportes channels, as well as additional channels, with the ESPN game coverage delivered in Arabic, German, Japanese, Korean and Portuguese.

“The 2010 FIFA World Cup from South Africa is one of the most anticipated sporting events in history, and AT&T customers will have more ways to watch all the action on the screens they use most,” said Dan York, president of content at AT&T. “AT&T customers will have 64 live ESPN games available live on all three screens: the TV, PC and mobile device. We’ll have up to two channels of live matches available on mobile, U-verse TV customers will be able to interact with and follow their favorite teams with our innovative 2010 FIFA World Cup app, and live coverage of all matches and exclusive bonus content is available for AT&T high-speed Internet customers.”

Soccer aficionados will be able to watch live coverage of all 64 matches on AT&T Mobile TV and MobiTV via the ESPN Mobile TV channel and a second channel that will be used to accommodate overlapping matches.

Replays of some matches will be available through AT&T Mobile TV and MobiTV, while full-game analysis, player and team profiles, and game highlights will be available for mobile users, as well.

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