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TWC pitches ‘home theater on demand’ with Hollywood studios

Mon, 05/24/2010 - 8:50am
Mike Robuck

Time Warner Cable is in discussions with major Hollywood studios to bring movies into its subscribers’ homes just 30 days after the movies’ theatrical release dates.

According to a story in Saturday’s Wall Street Journal, the concept, which is called “home theater on demand,” was pitched to Hollywood studios during a recent cable industry event. The home theater on demand concept was one of several scenarios put forth by Time Warner Cable, which is the nation’s second-largest cable operator, but it appears to be the one that most piqued the interest of the studios.

Cable operators have long sought to close the window on release dates for on-demand movies, but such an arrangement, while profitable to the studios, would face opposition from theater owners.

The home theater on demand proposal would cut the viewing window down from four months to one month and would cost roughly $20 to $30 per movie, according to The Wall Street Journal. While the talks are in the early stages, there could be some movies available by late this year or early next year.

The studios that are said to be interested included Time Warner’s Warner Bros., Disney Studios, Universal Pictures, Sony Pictures, Viacom and Twentieth Century Fox.

More Broadband Direct 5/24/10:

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