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This Technology, Sigma Systems team up on management, ad platform

Thu, 05/13/2010 - 8:30am
Mike Robuck

This Technology and Sigma Systems announced the Cable Show that they have launched a cross platform that helps cable operators manage content, inventory and subscriber information across advertising platforms.

The platform, which is called "XIS” is a bundle of backplane services defined by the SCTE 130 standard for advanced advertising that works with any front-end system also defined by the standard.

Specifically, XIS consists of a Content Information Service (CIS) and Placement Opportunity Information Service (POIS) provided by This Technology, and a Subscriber Information Service (SIS) from Sigma Systems that connects into any Ad Management Service (ADM) or Ad Decision Service (ADS) to enable a turnkey, open standards approach to managing content, inventory, and subscriber information for advanced advertising in linear, interactive, dynamic, and IPTV environments.

"XIS is platform-agnostic solution from This Technology and Sigma Systems for enabling cost-effective management and control of addressable advertising on an operator's platform," said Preston Gilmer, vice president of Marketing for Sigma Systems.

More Broadband Direct 5/13/10:
•  Cable Show: Upstream capacity a nagging problem and WiMax enters picture
•  Liberty Global teams up with vendors to build gateway
•  ADB CEO; Industry needs more open standards
•  This Technology, Sigma Systems team up on management, ad platform
•  FCC Lauds Verizon Rural 4G Effort
•  Drifting satellite threatens US cable programming
•  Sprint to Launch HTC Evo June 4
•  Adobe Hearts Everything Except Apple Policies
•  Sprint Unveils 4th Prepaid Brand, Rounds Down
•  Broadband Briefs for 05/13/10

 

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