Sigma Systems nails down targeted subs
Sigma Systems has launched Subscriber Information Service (SIS) version 2.0, which offers several new features, as well as EBIF support, that give cable TV and IPTV providers a solution for delivering addressable advertising to qualified subscriber audiences.
The company’s Subscriber Information Service enables addressability by collecting subscriber-related data and providing the SCTE 130 SIS interface needed to access the data for audience qualification and segmentation.
With SIS 2.0, Sigma delivers support for EBIF iTV environments, stronger privacy policies for more secure management of subscriber information, and improved performance to ensure sub-second response times for run-time advertising requirements. In addition, SIS 2.0 includes the latest support for SCTE 130 compliance.
The system gives TV operators the ability to aggregate disparate sources of subscriber data from the network, such as service usage and authorization, and combine that data with demographic/household and geographic/location information to create a single view of the subscriber. SIS 2.0 generates audience profile "qualifiers" in sub-seconds that define new and more granular customer segments that advertisers can use to target their addressable linear, dynamic VOD and interactive advertising in real time.
SIS 2.0 also provides strengthened subscriber privacy features and allows subscribers to either opt in or opt out of receiving any targeted advertisements or other campaigns.
"Increased consumer adoption of IP-based video, including VOD, converged communications and TV Everywhere, has opened the door for operators to deliver higher levels of personalization and interaction to audiences," said Brian Cappellani, CTO and vice president of engineering for Sigma Systems. "With SIS 2.0, operators can leverage customer data and deliver addressable ad campaigns across multiple devices and services to their subscribers."
SIS has completed successful interoperability tests with Arris, BlackArrow, Cisco, FourthWall Media and OpenTV.