itaas, In Demand develop new interactive applications

Wed, 05/05/2010 - 8:35am
Mike Robuck

In Demand and itaas announced today that they’ve developed “first-of-their-kind” interactive applications that were designed to promote cable’s transactional products.

The new applications include sports package marketing, content mosaic and multi-platform event reminder applications, all of which will be demonstrated at next week’s Cable Show in Los Angeles.

In Demand, which counts Comcast, Cox and the Time Warner Entertainment/Advance Newhouse partnership as its backers, and itaas said they developed the new applications with an eye toward leveraging EBIF and tru2way to become new marketing tools that promote cable’s on-demand and pay-per-view products.

“In Demand is always looking for innovative ways to use the latest technology to provide MSOs with advanced promotional tools for transactional products,” said In Demand President and CEO Bob Benya. “These new applications we’ve developed with itaas illustrate dynamic ways of engaging with consumers, as well as driving revenue.”

At The Cable Show, itaas will be showing three different approaches that will leverage cross-platform promotion, upsell opportunities and event reminders. The applications, such as an Interactive Mosaic, will help inform consumers of Movies on Demand (MOD); live events including boxing, UFC and WWE; and out-of-market sports packages such as NBA League Pass. The new user interfaces were designed to help consumers navigate through interactive screens to quickly learn more about the various programming offerings.“Interactive applications can provide ubiquitous access to promotional efforts,” said itaas CEO Vibha Rustagi. “In Demand is thinking outside the box in leveraging the capability of EBIF and tru2way to promote and locate content. Itaas continues to excel at creative interactivity that significantly enhances the effectiveness and reach of applications.”

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