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Dish reaches deal to keep The Weather Channel

Mon, 05/24/2010 - 8:30am
The Associated Press

ENGLEWOOD, Colo. (AP) – Dish Network will keep The Weather Channel in its lineup, the satellite TV company said Monday, backing off on threats to launch its own weather-related programming.

Dish said it will also be working with The Weather Channel Cos., which is based in Atlanta, to provide new localized forecasting services designed specifically for satellite customers.

Pay-TV providers periodically renegotiate the fees that they pay to run programming such as The Weather Channel. In most cases, those fees go up every few years. And satellite and cable companies sometimes threaten to pull channels to gain leverage during talks.

Dish said last week that it had decided to let its contract with The Weather Channel expire because customers were tired of the movies and other entertainment programming the channel has added to its basic weather reporting.

The companies did not release financial details of the multi-year deal they announced Monday.

Shares of Dish Network Corp. rose 28 cents to $21.31 in morning trading.

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