Radiance, a division of the Comcast Media Center, today announced a new version of its software-based AdDelivery offering.

AdDelivery was designed to provide advertisers, agencies and post-production houses with an automated process for cost-effective, error-free and secure delivery of HD and SD advertising.

New functionality in AdDelivery 1.0.4 includes:

• Site-specific copy instructions – Individual copy instructions to each user at a media destination allow for more direct communication and less room for error.
• Simplified spot ingest – MPEG profiles designed by Telestream for AdManager and TrafficManager plug-ins allow for optimal workflows. Additionally, AdDelivery 1.0.4 provides HD support for stereo and 5.1 audio.
• Multi-Web courier upgrade – Streamlines existing workflows through a CNE upgrade, allowing users to automatically push spots onto QC servers or integrate into an existing workflow.

With the latest set of enhancements, AdDelivery said it's the first electronic distribution network to provide customizations all the way down to the station level.

"This new release of AdDelivery builds on what users have come to know as one of the industry's leading platforms for spot delivery and distribution," said Gary Traver, senior vice president and chief operating officer for the Comcast Media Center. "Our goal is to continue delivering usability enhancements that will provide new levels of automation, higher performance, improved reporting and overall greater ROI."