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AT & T offers discount for four-product bundle

Tue, 05/18/2010 - 8:20am
Brian Santo

After introducing a triple-play bundle that allowed subscribers to select either fixed or mobile phone service, AT&T is offering a new promotional discount on a four-product (data, broadband, fixed phone and wireless) bundle.

“With more than three-fourths of our U-verse customers taking a triple- or quad-play bundle, we know this is an option consumers want and can’t get from cable,” said Joey Schultz, vice president of consumer marketing for AT&T Mobility and Consumer Markets.

U-verse triple-play bundles were accompanied by a discount of $30 to $45. AT&T said it will knock off $15 per month from the fourth product (for up to $60 in savings each month), but only for the initial year of service.

The AT&T U-verse Choice Plus bundle starts at $172 per month for U-verse TV U300 with total-home DVR capability, U-verse high-speed Internet Elite (up to 6 Mbps downstream), AT&T Nation 450 wireless voice with unlimited messaging and unlimited nationwide home phone calling with U-verse Voice Unlimited. The company calculates a $540 discount for one year.

The next higher tier, with U-verse TV U450, 12 Mbps broadband, the Nation 450 wireless plan and fixed-line phone is priced at $192 per month, with a $720 discount.

More Broadband Direct 5/18/10:
•  NCTA elects Cox's Esser as chairman of board
•  New pricing: Verizon takes aim at Bright House subs in Tampa
•  Canoe Ventures lines up 4 partners for interactive ad launch
•  Suddenlink increases RGUs, narrows losses
•  AT&T offers discount for four-product bundle
•  FiOS, U-verse lead customer satisfaction ratings
•  Cisco buys hip little design shop
•  Best Buy's Internet video service ready to debut
•  Report: Threat of being a 'dump pipe' overrated

 

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