Arris, Clearleap team up on VOD advertising

Mon, 05/03/2010 - 8:55am
Mike Robuck

Arris and Clearleap have integrated their respective technologies in order to help cable operators monetize their video-on-demand offerings.

The integrated platform combines Arris’ ConvergeMedia On Demand Content Management and Distribution system with Clearleap’s Web-based content and workflow management suite for a content management solution for VOD and advertising services.

The VOD advertising offering combines Arris’ ConvergeMedia system and Clearleap’s ability to quickly ingest, manage and deploy a variety of advertising assets. The assets range from video pre-rolls and interstitials to graphic overlays that integrate directly into traditional linear or dynamic third-party advertising systems.

A version of the joint offering, currently in trials with a mid-size operator in the Midwest, provides the ability to dynamically target local spot advertising in VOD programming, ensuring that actual ad creative is available at the right market destination in time to meet ad decision system determinations.

The companies said the platform offers operators and programmers a new revenue-generating inventory pool for advertisers to reach subscribers that are interested in their products and services based upon markets, demographics, interests and other criteria, while preserving subscribers’ privacy.

On the programming side, the joint solution is currently being utilized for advanced local VOD content programming with a major MSO in Texas to bring programming into the VOD system within seconds of content ingest.

The Web-based TV technology platform gives Arris’ customers the ability to integrate program offerings from Clearleap’s Content Marketplace, a self-serve platform that offers MSOs a variety of scouted, vetted and licensed content containing national programming, best-of-Web and special interest content in pre-selected, dynamically populating channels.

“Customers are demanding ever-more video programming from their operators, and Clearleap brings an innovative content management system and new Web-based programming service that enables new and fresh programming,” said Joe Matarese Arris’ vice president and general manager of media and communications systems. “Working with Clearleap offers our customers more choice and flexibility to address their subscribers’ needs.”

More Broadband Direct 5/03/10:
•  Cox Business enables free Wi-Fi hotspots in R.I.
•  Dish Network picks Widevine to aid TV Everywhere launch
•  Clearwire beaming WiMAX in central Pa.
•  Arris, Clearleap team up on VOD advertising
•  German MSO offers 100M service
•  Comcast kicks in 3 more HD channels in northern Calif.
•  Concurrent enhances 3-screen capabilities
•  Motorola demos new, possibly better LTE version
•  SCTE, NCTA, CableLabs combo on tech program
•  Ensequence survey: Interactive apps gaining traction with viewers
•  JDSU closes Agilent LTE testing purchase
•  SCTE announces 2010 board candidates
•  Shaw buys Goldman's stake in Canwest
•  Apple sells 1M iPads, outdoing first iPhone
•  Apple shutting Lala; `Cloud' music on horizon?



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