ADB CEO; Industry needs more open standards

Thu, 05/13/2010 - 8:35am
Mike Robuck

ADB CEO Francois Pogodalla wants to take his “ personal video cloud” with him wherever he goes, and he wants you to be able to the same.

But Pogodalla, who is an avid user of video-related devices, said the lack of open standards, particularly in the U.S., is hamstringing technologies such as tru2way.

“Tru2way, or OCAP, is not being used here like it should,” he said. “In Europe there are more open standards and it’s kind of surprising that there aren’t more here. I should be able to take my personal video cloud with me wherever I go. The telcos did it for voice with roaming.”

Tru2way could also be used in the hospitably arena, which would allow hotels to serve up an on demand tiers to guests.

Pogodalla also said that he doesn’t believe a “super gateway” is the answer for keeping all of the devices in a home connected; instead he thinks integrated, open devices should be software driven.

Behind closed doors, ADB is showing its 3D guide that uses the company’s Carbo interface. The guide is able to switch back and forth between 2D and 3D as needed. The UI, which runs on a current ADB set-top box with a software upgrade, lets viewers create profiles and browse across the bottom of the screen with a flip function that is similar to an iPod’s album cover flow.

The 3D guide also features rectangle guide that allows users to slide out boxes that have additional information on a program or show.

ADB was an early pioneer of the “set-back” set-top box, and the latest version, which also wasn’t being shown to the general public, is 30 percent smaller than its predecessor. Pogodalla said the set-back box was first to use a new Broadcom processor. It also has trick play mode and uses MoCA 1.1.

ADB is showing its whole-home DVR solution at the Cable Show, which uses the company’s ADB-6880CDMX that includes a digital-only HDTV dual-tuner/decoder with a DOCSIS 2.0 embedded cable modem and a DVR.

The whole-home DVR supports up to three IP tuner-less clients and serves as a mini gateway in a home. The platform also allows connectivity, content discovery including both broadcast and Internet, and content sharing.

The secondary box is the ADB-3720WM, which is a low-cost hybrid IP client that doesn’t have tuners or CableCards. ADB is using MoCA to connect the boxes in the homes.

More Broadband Direct 5/13/10:
•  Cable Show: Upstream capacity a nagging problem and WiMax enters picture
•  Liberty Global teams up with vendors to build gateway
•  ADB CEO; Industry needs more open standards
•  This Technology, Sigma Systems team up on management, ad platform
•  FCC Lauds Verizon Rural 4G Effort
•  Drifting satellite threatens US cable programming
•  Sprint to Launch HTC Evo June 4
•  Adobe Hearts Everything Except Apple Policies
•  Sprint Unveils 4th Prepaid Brand, Rounds Down
•  Broadband Briefs for 05/13/10



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