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YouTube racks up 13B video views in March

Fri, 04/30/2010 - 8:20am
Mike Robuck

There may be a limit to how many videos consumers want to view on the Internet, but according to the latest research from comScore, we haven’t hit the peak just yet.

According to comScore, more than 180 million U.S. Internet users watched online videos during the month of March, which was a 3.5 percent increase over February.

Google’s YouTube is still the king of the mountain when it comes to serving up online videos. YouTube’s number of videos viewed increased from 11.95 billion in February to 13.05 billion in March. YouTube delivered video to more than 135 million viewers during the month, reaching three out of every four online video viewers at an average of 96 videos per viewer.

Hulu ranked second with 1.1 billion videos, or 3.4 percent of all online videos viewed. The average Hulu viewer watched 27 videos, totaling 2.6 hours of video per viewer.

While Hulu’s content is free due to an ad-supported revenue model, it’s reportedly looking at a subscription service.

Microsoft Sites ranked third with 655 million (2.1 percent), followed by Yahoo! Sites with 478 million (1.5 percent) and CBS Interactive with 457 million (1.5 percent).

Top U.S. Online Video Content Properties by Videos ViewedMarch 2010
Total U.S. – Home/Work/University Locations)

Property 

Videos (000) 

Share of Videos 

Total Internet: Total Audience 

31.24M 

100% 

Google Sites

13.06M

41.8%

Hulu

1.07M

3.4%

Microsoft Sites

655,068

2.1%

Yahoo! Sites

477,887

1.5%

CBS Interactive

457,261

1.5%

Viacom Digital

370,179

1.2%

Vevo

331,144

1.1%

Turner Network

302,626

1%

Fox Interactive Media

300,392

1%

AOL

280,328

0.9%

Source: comScore Video Metrix

 

More Broadband Direct 4/30/10:
•  CED Blog -  DirecTV: You know, CableCards DO suck
•  DirecTV, Alcatel-Lucent draw a bead on MDUs
•  Report: Google cooking up TV software
•  SureWest reports flat Q1 revenue
•  CommScope posts Q1 loss
•  YouTube racks up 13B video views in March
•  Adobe responds to Apple
•  Report: Smartphone shipments aid handset recovery
•  Samsung's Q1 net profit surges to record high
•  Broadband Briefs for 04/30/10

 

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