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Reports: Redbox mulls streaming service

Thu, 04/08/2010 - 8:30am
Mike Robuck

Redbox, the company behind the red movie-rental kiosks, is reportedly considering a low-cost Internet video streaming service that could compete with the likes of Netflix.

Web site High-Def Digest was among the first to report that Redbox, which was bought out by majority owner Coinstar last year, was conducting a survey to gauge the potential interest in a streaming service. In the survey, Redbox is asking potential viewers if they would be interested in paying $3.95 per month for unlimited online viewing, as well as four nightly DVD rentals.

By contrast, Netflix’s cheapest unlimited streaming option checks in with an $8.99-per-month price tag with one DVD out at a time. Netflix does enjoy a deployed base across various devices like Blu-ray players and has HD offerings to choose from.

Redbox would also need to strike some major content deals with Hollywood studios for newer releases in order to gain a footing with potential viewers.

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