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Nokia launches cheaper smartphones

Tue, 04/13/2010 - 8:00am
Matti Huuhtanen, The Associated Press

HELSINKI (AP) – Nokia Corp. on Tuesday launched three less-expensive smartphones – including its first model expected to sell for under euro100 ($135) – in a strong move to grab new customers in emerging markets.

The world's largest mobile phone maker said it wants "to put better messaging and social networking tools in the hands of more people around the world at affordable prices."

The new Nokia C3, Nokia E5 and Nokia C6 handsets have full Qwerty keyboards, enable instant messaging and give access to e-mails. Their expected selling prices respectively are euro90, euro180 and euro220 before taxes and subsidies.

The handsets will be available during the second and third quarters of this year.

"Nokia's strategic focus is clearly on emerging markets now and taking higher feature devices to the masses, and these three devices do that quite nicely," said Neil Mawston, analyst at Strategy Analytics in London.

Finland-based Nokia, which is increasingly turning to providing applications and services for handset users, said in December it will focus on the smartphone sector, including providing cheaper handsets in emerging markets.

Despite strong competition from the Blackberry and iPhone, Nokia's market share in smartphones grew from 35 percent to 40 percent in the last quarter of 2009.

The cheapest of the new models, the C3, with an estimated price tag of euro90, includes a two megapixel camera, a 2.4-inch screen, and will include access to Nokia's Ovi Mail and Ovi Chat that allow first-time users to set up e-mail and chat accounts straight from the device without the need for a computer.

It has Wi-Fi connectivity and support for up to an 8 GB memory card, allowing users to update their status and share pictures on social networks such as Facebook and Twitter.

"The C3 stands out the most at a very competitive price with a very effective feature set ... that goes squarely after the lower-tier mass market in India, Africa, China," Mawston said. "It's going to be one of their star devices over the next two quarters."

The Nokia C6, with an estimated price of euro220, has a 3.2-inch touchscreen with full slide-out keyboard and a 5-megapixel camera featuring autofocus and flash.

The E5, expected to sell for some euro180, is targeted at corporate customers with numerous productivity applications available in Nokia's Ovi Store. It has direct access to more than 90 percent of the world's corporate e-mails through Mail for Exchange and IBM Lotus Notes Traveler.

Nokia's share price was virtually unchanged at euro11.18 ($15.19) in early afternoon trading in Helsinki.

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•  Fitch: Telecom competition intense in Q4
•  Gartner: Tech spending to grow 5.3% in 2010
•  Nokia launches cheaper smartphones

 

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