Netflix, Blockbuster backed by Widevine’s DRM

Wed, 04/21/2010 - 8:10am
Mike Robuck

Widevine has rolled out the latest version of its video optimization and digital rights management (DRM) platform, which both Netflix and Blockbuster are using.

Widevine’s version 4.4.4 was designed with over-the-top and TV Everywhere video service providers in mind. The new features include support for HTTP streaming, file downloads, progressive downloads and P2P distribution.

The new release also supports HTTP adaptive streaming, which helps insure that the proper bit rates are being delivered to a device based on the bandwidth that is currently available. There’s also trick play and “chaptering” for a virtual DVD experience, and the DRM works across multiple platforms regardless of the end device, according to Widevine.

Widevine also said that version 4.4.4 has a long list of supported retail devices, including iPads, iPod Touch and iPhones, Nintendo Wii, Samsung Blu-ray players and TVs, Philips Blu-ray players, Toshiba Blu-ray players, LG Electronics TVs, Blu-ray players and home theater systems. It also supports more than 50 models of set-top boxes, as well as Windows PC platforms.

“These various content service providers and device manufacturers continue to launch cutting-edge services to remain at the forefront of home entertainment, and Widevine is pleased to be part of these endeavors,” said Brian Baker, Widevine’s CEO. “With its video optimization technologies and studio-approved DRM, Widevine can enable these services effectively and at a low cost.”

More Broadband Direct 4/21/10:
•  CED Blog: Volcano casts pall over European trade shows
•  Bell Labs accelerates DSL on TCP to 300 Mbps
•  U-verse, iPhone drive AT&T's Q1
•  ViXS names former Cox CTO Bowick to board
•  Juniper's preliminary Q1 results show $163M profit
•  Imagine Communications closes $10M funding round
•  Netflix, Blockbuster backed by Widevine's DRM
•  Verizon expands Partner Port Program
•  Apple shares rocket after net income jumps 90%



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