Verecloud aims to enrich SMB services
Verecloud is hitting the OSS/BSS market with a new platform that aims to help communications service providers (CSPs) quickly prepare their back offices so that they can offer a new set of cloud-based services to their small- and medium-size business (SMB) customers.
Verecloud is the new name of Network Cadence, until recently a consulting firm. Verecloud’s new Nimbus Marketplace provides ordering, fulfillment, support and billing for software as a service (SaaS), infrastructure as a service (IaaS) and platform as a service (PaaS).
John McCawley, Verecloud’s president and CEO, noted that CSPs are already fairly comfortable with IaaS, in that they are already providing services such as virtual private networks (VPNs) and spam filtering.
Few CSPs are all that familiar with offering SaaS and PaaS services, however, but Nimbus should make it easy to start with what’s familiar and build on that with new services that might be based on integration with IT-based software such as Microsoft Exchange and VMware.
McCawley offered an example of SaaS he said he liked because he had never anticipated it. Turkish Telecom has a customer with a butcher shop. The butcher shop wanted to be able to pre-sell a side of beef or a lamb, using IPTV to advertise to customers within a two- to three-mile radius, so that people could just click and order. The butcher shop asked Turkish Telecom if it could set something up like that.
More SMBs are beginning to think like that, McCawley said, driving some CSPs to want to satisfy the demand. BT and Comcast are two examples of companies now working to provide such services.
That’s the type of thing Verecloud was helping to facilitate when it was still a consultancy. It decided to try to develop tools to make the process repeatable, and that’s how it developed Nimbus and why it chose to change its name and hit the market, McCawley explained.
Nimbus enables CSPs to integrate with cloud service suppliers by equipping them with a supplier ecosystem. Once integrated with service suppliers, CSPs can aggregate their products and cloud services via Nimbus Marketplace and sell bundles to customers. As a result, the CSP maintains ownership of the end-to-end customer experience.
Verecloud hopes to make adopting its technology even easier by lowering the initial cost barrier with a revenue-sharing sales model.
The company provided a validating quote from Hossein Eslambolchi, former CIO and CTO of AT&T Labs: “The tremendous promise of Verecloud is directly linked to the sheer size of the opportunity the company is addressing in the cloud computing space,” Eslambolchi said. “Not only do they truly understand the underlying obstacles communication providers face in delivering cloud services, they also have developed a comprehensive, efficient and cost-effective solution to the problem.”