SureWest picks Entiera for targeting advertising database

Mon, 03/22/2010 - 8:10am
Mike Robuck

SureWest Communications has selected Entiera to support its targeted advertising marketing endeavors.

With the deal, SureWest will use Entiera Insight, which will help provide SureWest with a hosted and database platform that will aid it in creating and executing multi-channel customer engagements.

“We selected Entiera as a strategic business partner with an eye toward improving customer acquisition and reducing customer churn,” said Pete Drozdoff, SureWest’s vice president of marketing. “Entiera will help us integrate our systems into a single database that will be more simple and faster to use and provide us a better picture of our current and potential customers.”

More Broadband Direct 3/22/10:
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•  Hillcrest Labs launches new Web browser for TVs; Hulu not playing?
•  Comcast spent $3.5 million lobbying in 4th quarter 
•  ADB, Mariner integrate on monitoring 
•  Set-top market set to proceed at healthy clip
•  SureWest picks Entiera for targeting advertising database
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