SureWest Communications has selected Entiera to support its targeted advertising marketing endeavors.

With the deal, SureWest will use Entiera Insight, which will help provide SureWest with a hosted and database platform that will aid it in creating and executing multi-channel customer engagements.

“We selected Entiera as a strategic business partner with an eye toward improving customer acquisition and reducing customer churn,” said Pete Drozdoff, SureWest’s vice president of marketing. “Entiera will help us integrate our systems into a single database that will be more simple and faster to use and provide us a better picture of our current and potential customers.”