Suddenlink embarks on capex binge

Wed, 03/31/2010 - 8:30am
Brian Santo

Suddenlink is claiming the U.S. residential broadband speed record with a new 107 Mbps service initially available in certain suburbs of Austin, Tex.

The company said this is one of the first manifestations of accelerated spending on capital equipment that will bring VOD, up to 200 channels of HD, and faster broadband speeds to almost its entire footprint.  

The first areas scheduled for the new broadband tier, being called High Speed Internet MAX 107.0, are Georgetown, Pflugerville, and Leander.

The company will offer the tier for $107 a month in a bundle, or $120 a month standalone. It will initially be targeted at residential customers. Download rates will be up to 107 megabits per second (Mbps) and uploads up to 5 Mbps.

The MAX 107.0 service is the result of "Project Imagine," a new Suddenlink program that calls for approximately $350 million of capital investments nationwide through 2012, above and beyond the company's traditional capital spending levels.

The company merely alluded to Project Imagine in its recent financial report but is now beginning to provide more details.

Suddenlink said it aims to expand to substantially all communities: video-on-demand service; the capability for up to 200 HD TV channels; and DOCSIS 3.0 technology, enabling Internet download speeds of 20, 50, and more than 100 Mbps.

Suddenlink said it is preparing to launch either MAX 107.0 or MAX 50.0 Internet service in a number of other communities this year, with details to be announced later. 

Asked about how Suddenlink managed to eke a few extra megabits a second out of DOCSIS technology to achieve 107 Mbps, a spokesman said, “all my engineers told me is that it’s more complex and involved than most people realize.”

More Broadband Direct 3/31/10:
•  Suddenlink embarks on capex binge
•  Four more opt for Arris/HITS turnkey VOD
•  SeaChange preps compact system for multi-screen delivery
•  SCTE debuts network reliability standards 
•  Duncan Cable TV taps GoBackTV for upgrades
•  Cisco Dropping Linksys Brand from New Routers
•  Congressmen Petition FTC on Google Buzz, AdMob Deal



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