Consumers are showing strong interest in bringing web-based video to their TVs – while trying to avoid buying more hardware. The evidence is the number of U.S. households using Web-connected game consoles, which increased by 64 percent last year. The number connecting a PC to a TV increased by 36 percent.
"Many households are working with devices they already have to get the connected-TV experience, which shows strong future demand for connected TVs, Web-enabled Blu-ray players, and networked digital media players such as Apple TV and Roku," said Kurt Scherf, VP and principal analyst of Parks Associates, which compiled the data.
Over three-fourths of U.S. households with PC-to-TV connections and one-third of Xbox 360 owners are using these connections to stream online video.
"Manufacturers and service providers should examine these consumer behaviors closely, so they can match their current and future connected offerings with actual demand without pricing themselves out of the market," Scherf said.
The results are in the Parks report "Digital Lifestyles: 2010 Outlook."