Ooyala has taken the wraps off of its TV Everywhere authentication platform, which will undergo testing by broadcasters later this month.

The platform was designed to help content rights holders manage and monetize "paywall windows" for the syndication of their content to connected devices. Mexican Broadcaster, TV Azteca and unnamed broadcasters in the Untied States have signed up to take part in this month’s tests.

Ooyala has partnered with PayPal, Amazon Payments and Google Checkout in order for paywall authentication. In addition to the paywall functionality, the new platform will include several new enhancements:

• HD-quality video – Deliver up to 4 Mbps video with secure DRM
• TV integration – Native support of delivery to Boxee and the Roku digital video player
• QoS reporting – New analytics reports showing bit rate of video delivered to consumers and CDN performance

Later this year, Ooyala said its platform will integrate royalty management for the creation of syndication windowing.