In 2009, 4.9 percent of pay-TV subscribers worldwide were IPTV subscribers, up from just 0.01 percent at year-end 2003, according to SNL Kagan.
SNL Kagan projects the number of IPTV subscribers will grow to 59.7 million by 2013, which would be an 8.3 percent subscriber share.
And IPTV video service revenues are expected to reach $22.6 billion by 2013, accounting for 9.8 percent of global pay-TV revenues. IPTV operations have seen subscriber growth of 46.9 percent year-over-year between 2008 and 2009, while revenues grew 69 percent.
Western Europe leads the global IPTV realm with 13.2 million IPTV subscribers at year-end 2009, followed by Asia Pacific and North America, with 9.6 million and 6 million subscribers, respectively.
However, SNL Kagan forecasts Asia Pacific will surpass Western Europe in IPTV subscriber population, reaching 19.3 million by 2012. North America, currently the most lucrative IPTV market globally, is positioned to maintain its top position for the foreseeable future.
SNL Kagan’s analysis will appear in an upcoming whitepaper entitled “The State of Global IPTV.”