Four more opt for Arris/HITS turnkey VOD

Wed, 03/31/2010 - 8:25am
Brian Santo

The Comcast Media Center’s (CMC) HITS operation and Arris have attracted another four service providers as customers for their turnkey VOD system.

Cass Cable TV, Mediastream (formerly Waycross Cable), MTC (Margaretville Telephone Company) and Plantation Cable will be using the VOD In A Box system, which allows service providers to accept programming from multiple sources via the CMC’s VOD services platform without managing content or equipment at their local headends.

VOD In a Box includes centralized services to acquire and manage content, create and validate metadata, and pitch VOD content to the Arris servers located at the head-end.

“VOD In a Box is a cost effective solution in terms of both capital and management expenses,” said Mike Jury, executive vice president for Mediastream.  “The lower entry costs made it possible for us to offer our digital customers a service they can’t get from satellite or another provider. 

“Within two months post-deployment,” Jury continued, “our VOD revenue exceeded our pay-per-view revenue without a correlating decrease in pay-per-view. We were able to add this often labor-intensive line of service while maintaining current staffing levels due to the back-office support provided by HITS.  In addition, we were able to lower our content management costs by bundling VOD In a Box with the linear channels we receive via HITS Quantum.”

The combination of VOD In A Box and HITS Quantum allows cable systems receiving linear programming from HITS’ 280- channel lineup of HITS Quantum HD, SD and Classic offerings to add the managed VOD service at a reduced rate, thereby lowering the expense of launching VOD.

“Video On Demand is a growing service that customers expect from their cable provider,” Joe Matarese, Arris VP & GM, Media & Communications Systems (MCS), said. “The complexities of designing a system, acquiring the programming and managing the VOD service can be overwhelming. The relationship with HITS is an ideal arrangement bringing a hassle-free reliable VOD service to operators of any size. We are thrilled with the solution, the relationship and the market momentum.

More Broadband Direct 3/31/10:
•  Suddenlink embarks on capex binge
•  Four more opt for Arris/HITS turnkey VOD
•  SeaChange preps compact system for multi-screen delivery
•  SCTE debuts network reliability standards 
•  Duncan Cable TV taps GoBackTV for upgrades
•  Cisco Dropping Linksys Brand from New Routers
•  Congressmen Petition FTC on Google Buzz, AdMob Deal



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