Charter, FourthWall, Concurrent team up on iTV
Charter Communications, FourthWall Media and Concurrent have forged a multi-year agreement to develop an EBIF-based interactive TV platform.
The combined solution, which the companies said was the first of its kind, will create an end-to-end interactive TV and cross-platform data management solution that will allow Charter to deliver interactive programming and data-based advertising offerings.
By using FourthWall Media's Enhanced TV Binary Interchange Format (EBIF) platform and Event Stream Collection, Concurrent is able to extend its already deployed video-on-demand data solution to provide Charter with anonymous data on usage across its linear, DVR and interactive platforms.
"Charter's customers, programming providers and advertisers look to us to provide the most advanced television services available today," said Jim Heneghan, Charter’s senior vice president of advertising sales. "Leveraging the strengths of Concurrent and FourthWall Media builds a foundation that provides advertisers with a more complete picture of audience demand and better engages consumers."