Starting today, Avail-TVN is cueing up its sixth national “Watch to Win” campaign with its cable operator customers.
The campaign, which runs until April 26, works like this: When a participating cable operator’s subscriber watches a free movie trailer in on demand in the Watch to Win category, he or she will automatically be entered into contests.
The campaign features three movies, "The Blind Side," "Brothers," and "Fantastic Mr. Fox," all of which are day and date with DVD releases.
The promotion is available to viewers in nearly four million households through service providers such as Charter Communications, Suddenlink Communications, and Mediacom Communications and will appear as a folder on Operators' VOD menus. Prizes vary from operator to operator and can include an HD bundle that includes an HDTV set, home-theatre system and installation, and one year of complimentary digital cable service.
In previous Watch to Win campaigns, Avail-TVN said the movie titles that were included performed, on average, 82 percent better for affiliates that participated in the promotion. In addition to managing the promotion, Avail-TVN provides affiliates with marketing creative, including a sweepstakes cross-channel spot, barker support and Web materials.
"Increasingly, consumers have the movie store in their house," said Brian Matthews, Avail-TVN's chief marketing officer. "Affiliates that participated in previous 'Watch to Win' campaigns saw an increase in movie buy rates among current and new users of VOD, even beyond the titles included in the promotion. This campaign is designed not only to help boost purchases of the three promotional titles, but to have a broader impact for affiliates by helping to drive usage overall."
Avail-TVN has over 8,000 hours of video on demand programming from over 200 providers.